The Incubator Guy
Aerial view of the 34,000 square foot industrial building at 405 E Marion Street in Waterloo, Indiana, with the Norfolk Southern line running behind it.

Proven in Waterloo, Indiana · Built to repeat

Every small town has a dead building. We fill it back up with small business.

We buy abandoned industrial buildings for a fraction of replacement cost, carve them into shops, garages and storage units the trades actually need, and manage them for cash flow. One building in Indiana proved it works. Now we're doing it again.

$75,000
Purchase price of the first building, abandoned, 2018
34,000
Square feet brought back into service
56
Rentable units carved from one building
$12–14
All-in per square foot, against $50–$100 to build new

The opportunity

The buildings are already there. Nobody wants them whole.

Drive the rail line in any small manufacturing town and you'll find them: the closed foundry, the shuttered parts plant, the mill with the lights off. Too big for one small tenant. Too rough for an institutional buyer. Too far from the interstate for a distribution operator. So they sit — dark, taxed, and falling apart, in towns that need the jobs.

Meanwhile the welder, the mechanic, the cabinet shop, the landscaper and the guy with three trailers and nowhere to put them cannot find 800 square feet with an overhead door anywhere within thirty miles.

Both problems solve each other. That's the whole business.

Interior of the Waterloo building before renovation: dark, littered floor, rows of abandoned chemical drums.
405 E Marion St, at acquisition. Abandoned, full of drums, and worth less than the land under it.

The model

Three moves, repeated building by building.

Buy at a basis nobody else will accept

We target abandoned, closed and distressed industrial buildings in towns of 1,000 to 10,000 people, within five miles of a real highway interchange, next to a working manufacturing base. Most of them aren't listed — we find them by driving and mailing. The price we pay is measured in single-digit dollars per square foot, against $50–$100 per foot to build the same thing new.

Carve it into small businesses

Whole buildings rent cheap. Pieces of buildings rent dear. We wall the shell into shops, garages, workshops and storage units from a locker up to forty by sixty feet, add exterior spaces and parking, and rent the pieces for several times what the whole could ever earn as a single tenancy. Dozens of tenancies also means no single move-out can hurt you.

Run it lean and keep it full

Keypad access instead of a leasing office, so a tenant can be working the day they sign. We show every unit in person and walk new tenants through how the building runs, and we are on site a couple of times a month to check the cleaning crew and keep the common areas clear. One simple gross lease. One bill with heat, power, internet, trash, dock access and the shared forklift included. Overhead stays flat while the rent roll grows.

The proof

405 E Marion Street
Waterloo, Indiana

A 34,000 square foot building, abandoned when we bought it in 2018 for $75,000. Years of largely self-performed renovation later it holds 56 rentable units — shop zones up to 40×60, offices, storage and parking — leasing to trades across DeKalb County.

At 90% occupancy it runs a rent roll of $18,835 a month — about $226,000 a year — against operating costs near $102,000. Property taxes run about $4,531 a year and insurance about $5,000. Nobody sits in an office here — the building runs on keypad codes, a shared forklift, and a couple of management visits a month. It is the reason we know this model holds up outside a spreadsheet.

Zone E — beforeZone E before renovation: a long dark bay with a stained floor and a row of grimy windows.
Zone E — afterZone E after renovation: the same bay, white walls and liner panel, LED lighting, clean floor.
Zone AA — beforeZone AA before renovation: a wide dark bay with bare posts, grimy windows and a debris-covered floor.
Zone AA — afterZone AA after renovation: the same bay, white block walls, LED lighting, safety-yellow posts and a clean floor.

What we're building

A management company with skin in every building.

The plan is not to own one good building. It is to convert building after building across the country and run them all on the same system — the same leases, the same access control, the same one-bill-included tenant experience, the same underwriting scorecard.

On each deal we take an equity position alongside our capital partners and earn the management fee for operating it. Partners get a real asset at a basis that protects them. Towns get an eyesore turned back into a working address. We get cash flow and a growing portfolio.

Let's talk about the next building.

Whether you're placing capital, sitting on an empty industrial property, or trying to get one off your town's tax roll — the conversation starts the same way.

Base405 E Marion St, Waterloo, IN 46793